Monday, December 7, 2009

The anti Croc Doctrine: Summary

Croc footwear has become a perfect example of a company with a successful product which should not live up to contemporary standards. On several occasions Croc shoes have caused accidents on escalators, proven to be an environmental hazard, and exceedingly lowered the standards for business casual. Being a product marketed to children, we strongly oppose the brand relationship and desensitization (or disneyfication) of crocodiles as well. The tactics in Croc branding and generation of product are purely for the benefit of the producer, and have been proven harmful to the consumer, and to society.
- The Croc Block movement proposes a widespread disregard of the Croc footwear as a safe product and as acceptable casual wear. If you wish to participate as the informed consumer you are follow this link.

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